Audial d.o.o. (Audial Ltd) is a manufacturer of home audio equipment of the high and highest class. The company has been registered since February 2006 in Belgrade, Serbia, and is run and owned by Pedja Rogic.

Audial currently offers two D/A converters. The Model S, which is a development of our reference unit, available as of November 2008. The other one is the AYA II, released in December 2007, our "small" DAC yet serious competitor in the highest class.

As of February 2008, Audial interconnect cable iCon.S is also available.

Other than these items, two DIY modules are available as well: the Module R and the Module LAB.

So you probably ask:

Why Audial?

Because Audial units are made to live with. Not to impress, not to satisfy common wisdom, not to satisfy magazine speech cliché. And it is not because they can not do that, but because there is much more than that which makes audio adventure nice and enjoyable, instead of frustrating. Audial products are made to play the music, and to play a lot of it.

Rest assured that we know about technical aspects of audio electronics much more than the vast majority of those claiming "all is in technique and all is covered by technical knowledge". Unfortunately it is not. Not yet at least.

As said, we honestly believe in our devices but can we guarantee that their sonic qualities are to everybody's taste? Firstly, what we will state is that because they already contain the optimum selection of high-quality components, Audial devices are not the sort of product that you buy and then dive straight in to upgrade them with exotic parts. Audial products are already audiophile quality and not to be confused with hi-fi that merely claims to be. Also, improving on the design of Audial devices is not a trivial task. These two features, advanced architecture and high quality of the components used, make our devices unbeatable quality against similar items in their price range. Hence, what we do guarantee is that they highly deserve an audition.