Audial d.o.o. (Audial Ltd) is a manufacturer of home audio equipment of the high and highest class. The company has been registered since February 2006 in Belgrade, Serbia, and is run and owned by Pedja Rogic. [1993] [2009]

Audial currently offers two D/A converters. The one is the Model S, which is the latest development of Audial reference unit based on TDA1541A converter chip, available as of November 2008. Another is the D-09, available since November 2009, the more affordable yet seriously designed and built, and highly flexible converter.

For short overview of main features of these DACs, please click here.

Please note that the AYA II and AYA III DACs are now discontinued, however AYA II is still available as a DIY kit. The AYA II DIY kits, along with several other DIY items, are offered via dedicated DIY area.

So you probably ask:

Why Audial?

Because Audial units are made to live with. Not to impress at the first listening, not to satisfy common wisdom, not to satisfy magazine speech cliché. And it is not because they can not do that, but because there is much more than that which makes audio adventure nice and enjoyable, instead of frustrating. Audial products are made to play the music, and to play a lot of it.

Rest assured that we know about technical aspects of audio electronics much more than the vast majority of those claiming "all is in technique and all is covered by technical knowledge". Unfortunately it is not. Not yet at least.

As said, we honestly believe in our devices but can we guarantee that their sonic qualities are to everybody's taste?

Firstly, what we will state is that huge research and most serious development are associated to each Audial device. Also, because they already contain the optimum selection of high-quality components, selected for their sonic properties, Audial devices are not the sort of product that you buy and then dive straight in to upgrade them with usual tweaks or exotic parts. Audial products are already audiophile quality and not to be confused with hi-fi that merely claims to be.

These two features, advanced architecture and high quality of the components used, make Audial devices unbeatable quality against similar items in their price range. And well above

To learn more about designing approach and to meet general designing principles behind this enterprise, please read the Mono & Stereo interview with Pedja Rogic, by Matej Isak.